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Nail Your Pitch Deck (and Keep away from Errors Founders Make) with Matt Gore

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Have you ever ever considered the common consideration span per slide when an investor goes by way of your pitch deck? What sort of pitch deck are buyers anticipating? Our latest Mucker Development webinar that includes Matt Gore, the founding father of Optio, shares his experience in helping startups with pitch decks and securing substantial investments in addition to imparting priceless insights on crafting compelling narratives for startups.


Matt Gore Presentation Slides

Because the founding father of Optio, a agency specializing in serving to founders inform their tales for monetary success, Matt shares his reflections on his unintentional journey into this area of interest. Whereas working at Journey Studio, Matt grew to become the go-to pitch deck professional amongst family and friends. He then reworked his abilities right into a thriving enterprise that presently helps founders in elevating effectively over a billion {dollars}. Throughout the webinar, Matt unveiled his methods for efficient fundraising and pitch deck creation.

Highlighting the time constraints confronted by enterprise capitalists, the necessity for concise and fascinating shows is emphasised. With a mean consideration span of simply 11.66666 seconds per slide, he introduces 4 key guidelines:

  1. be easy, not exact;​

  2. present, do not inform;​

  3. say what you imply;​

  4. inform a narrative.​




Efficient communication for founders requires precision over verbosity. Bullet point-laden slides can typically fail to interact the viewers, inflicting them to lose curiosity earlier than reaching essential particulars. As an example, a typical data-intensive presentation slide must be reworked from a dense, mundane show to a concise, impactful format. Headlines are important for including focus, and succinct one-liners can summarize the required data. The strategic use of visuals, corresponding to journal logos or proportion enhancements, can improve the comprehension of the presentation.

The redesign of the Theranos pitch deck (as proven within the slide) is a superb instance of this idea, turning a jumbled listing right into a compelling narrative. Simplicity is essential, as demonstrated within the WeWork slide, the place a mere 5 phrases encapsulate the financials. Within the realm of founder shows, readability and brevity develop into the linchpin for profitable communication, making certain swift understanding in a time-crunched surroundings.

Simplicity to the purpose of discomfort (discomfort to the founder who has way more strong data to share) is essential in partaking potential buyers. The Cora pitch deck (as proven within the slide) exemplifies this, specializing in the message of elevating $10 million with out intricate spending breakdowns. The objective of a pitch deck is to safe a subsequent assembly, to not present exhaustive data.



To create a compelling pitch deck, it is essential to indicate slightly than simply inform. Icon, a profitable firm, is a superb instance of this. They positioned a picture of their first totally permitted 3D-printed home on their cowl slide as a substitute of a generic panorama picture. This immediately communicated their groundbreaking achievement.

One other instance entails regulatory modifications, which is usually a tedious subject. As a substitute of explaining them in phrases, the pitch deck integrated precise PDFs of the regulatory paperwork. This visible illustration made the summary notion of regulatory shifts right into a tangible actuality. The group slide, which may typically be boring, was made extra fascinating by Cora’s method. They used photographs of group members with a transparent hierarchy and a contact of authenticity, making the slide extra partaking than a conventional bullet-point listing. The lesson to be taught right here is that visuals can convey the narrative and make data each partaking and understandable.



The third rule of efficient communication is to specific your self clearly and immediately. This precept is impressed by the brevity of newspaper headlines and goals to advertise readability in messaging. To attain this, it is suggested to construction every slide utilizing a signpost, headline, and proof.

For instance, a slide concerning the landscaping trade might have lacked influence initially. Nonetheless, with a revised headline that reads “At this time, shopping for a house is depressing,” the message grew to become extra highly effective and fascinating, setting the tone for the remainder of the slide.

This method ensures that the viewers understands the principle message inside seconds. Equally, when presenting options, a slide on Stellos’ hybrid rocket engine shifted from a boring “Answer: the Stellos hybrid rocket engine” to an thrilling declare – “Our answer is to 4.5x each single rocket’s payload.” This transformation highlights the significance of stating the principle message upfront to seize the viewers’s consideration and set the stage for supporting proof.



Within the closing a part of the principles, the emphasis is on the significance of storytelling in pitch decks. Conventional pitch deck outlines lack the engagement that tales present.

The narrative construction of a narrative entails

  1. Introducing a hero (the entrepreneur);​

  2. Outlining a battle or drawback (earlier startup failure because of SOC 2 certification delay);​

  3. Presenting a decision or answer (automating the method, gaining a contented pilot buyer);​

  4. Concluding with a name to motion (becoming a member of the mission to help different companies).​


Including a compelling story layer to the data makes it extra relatable and fascinating for the viewers. The speaker encourages the viewers to consider which model resonates extra, highlighting the efficacy of storytelling in conveying funding alternatives.



Because of Matt Gore for sharing this data.

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